The mission of the Faire Growth Pod is to ensure retailers have access to the brands and products they need by efficiently sourcing high-quality brands, demonstrating the value of Faire, and motivating them to join our platform.


Our retailer-to-brand (R2B) and brand-to-brand (B2B) referral programs are essential in driving this mission forward. They help identify new brand leads, inform First Year Value (FYV) scores, and incentivize prospective brands to activate on Faire. However, referral program usage had been steadily declining due to low referrer retention, decreased engagement from new customers, and the saturation of active brands on Faire. Compounding this, the in-product experience hadn’t been updated in years, leading to inconsistencies with our core product.


To reverse this trend, we launched a comprehensive overhaul of the referral programs, rethinking and redesigning every touchpoint—from the email lifecycle to in-product landing pages—to drive adoption and better align with Faire’s user experience. I led the design effort on this initiative alongside a senior PM and engineering lead with a team of front-end and back-end developers.